The Psychology of Selling – Brian Tracy
Sales and success principles for newcomers
Brian Tracy is a legend in the field of sales. This book is a Goodread for all beginner salespeople and a great refresh for advanced salespeople since the book provides a wide overview of all parts of the sales process.
Learn what is important on the way to becoming a top salesperson. In this book, Brian Tray discusses the mental attitude, prospecting, sales calls, trust building, setting appointments, dealing with fear and failure, overcome resistance and objections, general success strategies, time management, customer needs and many other subjects. Truly a great book in the field of sales.
„People buy because of the way they anticipate feeling as a result of owning and using your product or service“ – Brian Tracy
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