BUSINESS MODEL GENERATION
Great book on how to design a successful business model
For those who run a business or starting a company, thinking through the business model is key in order to find improvements, errors, or new creative business models. What key activities does your business need? Are you taking all possible sales channel into account, what is your unique value proposition and how does your cost structure looks like? The book teaches you nine basics modules of a business model displayed in one canvas. The canvas makes it easy to apply the concepts to your current or new business. To understand the whole concept better the authors break down successful business models like the one from Google, Nintendo or Apple. Good working book for anyone who wants to build a successful business.
More than 690 customer reviews on Amazon US – 4,5 Stars out of 5
Target: Entrepreneurs, Business owner